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A Country Girl Co. - Jessie Guilford

Brand & Website Design for Female Entrepreneurs

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The 3 Things Your Homepage Needs to Convert Visitors into Customers

Can your website close the deal? Because at the end of the day your website is supposed to make you money, not lose it, right? And if the term "sales" makes you feel super icky -girl you've gotta ...

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7 Reaons Why Your Business NEEDS A Website

Think your business doesn't need a website? Think again. Even though just taking advantage of social media at first may seem like a great idea, in the long run it can actually hurt your business ...

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  • Your ONLY Link on Instagram 😱 What do you put there?! . . With only one URL link available to you, making sure you use the best one for Instagram is so important (hint, it isn’t always your home page URL). . . . ❌Do not use LinkTree to add in 5 million different links and overwhelm people with options - it's like going to Wal-Mart and having all those shampoo options, getting tired of looking and picking one you end up not liking. . . . . ❌Don't put no link at all. . . . . ❌Don't ignore your insights - are people even clicking on your link? And which link?. . . . . ✔️Think about the most actionable page you can send your followers to; your portfolio, your opt-in, your contact page, a blog post, etc… and know that you are not stuck with that one link forever. . . . . ✔️Updating your link often (especially if you are a product based shop) is a great way to provide a reason for followers to continue back to your bio again and again! . . . . . . . ✔️Alternative option: Have a page on your website with MAX 3 options - the bonus here is people are already on your website and can look around! . . Happy Sunday to all my #ceobabes and #bossbabes ! Cheers! Jess . . . _______________________________________________ 👩‍💻Brand & Website Design + Blog: www.acountrygirl.co _______________________________________________ 📲Start your own online business or add an additional stream of income to your life, biz or blog: www.teamigniteyourlife.com/designyourdreamlife .
  • People may forget what you said, but they'll never forget how you made them feel💜 - don't forget this when it comes to your branding & marketing! Cheers! Jess . . . 👩‍💻Brand & Website Design + Blog: www.acountrygirl.co ______________________________________________ 📲Start your own online business or add an additional stream of income to your life, biz or blog: www.teamigniteyourlife.com/designyourdreamlife . . . . . #savvybusinessowner #tnchustler #mycreativebiz #creativepreneur #risingtidesociety #thatsdarling #logodesigner #justboss #blogger #laptoplifestyle #ohwowyes #pursuepretty #iamtheeverygirl #abmhappylife #beingboss #hustlewithease #smallbiz #bloomyellow#handsandhustle #weeklyresources #abmlifeiswonderful #calledtobecreative #dearphotographer #influencetribe #creativelifehappylife #soloverly#createcultivate #websitetips #onlinebusinesstips #websitedesigne
  • What it is & How it Can Benefit YOU as an Entrepreneur using IG or on your Website: First things first, it's actually opposite of the TV ads you see -those copywriters are working a long-term game. They want you to remember their product at some point in the future, when/if you see it on supermarket shelves. Direct-response copywriting focuses on the immediate moment. This is copy that’s about inspiring the buyer to take action as soon as they’re finished reading. And I'm betting you would LOVE it if people read your Instagram post and became your client right away, right?! You're trying to get them to complete an action like: Making a purchase Signing up for your newsletter Downloading a freebie Following you on social media To do this, you have to craft copy that tugs at your reader’s emotions, and, most importantly, addresses their worries, fears, pain points, or immediate needs. You don't want to address your audience as if they're in a group - when people read your copy they're alone - so address them on a personal level. Here's 6 Key Principals you Must Follow: 1. The headline needs to snag their attention, inspire their curiosity, and spark their interest. 2. Long-Form Copy Informs, Persuades, and Convinces Meaning a long sales page will convert more than a short one. When your customers have more information, they feel like they’re making a better, smarter decision. 3. An Irresistible Call-to-action Clinches the Response You Want Example: A button that says "Submit" vs. one that says "Yes! Give Me Access!" 4. Staying Customer-Focused Keeps Your Copy Relevant It’s about them, not about you. In fact, this form of copywriting exclusively uses the second person voice to address the reader. It’s “you” focused. 5. K.I.S.S. Ensures You Don’t Go Over Their Heads. (Aka "Keep it Simple Stupid😂"). To inspire direct action from your words, you must write at their level – not over it, not under it. 6.Cultivating a Sense of Urgency Makes Direct Customer Action Inevitable You can create an irresistible build up of the benefits or use the scarcity principal to only have a few spots or only a few left, etc. ⬇ What's your biggest takeaway from this?!
  • Quit playing victim to the algorithm and start looking at your content and your engagement. Are you wondering why your audience hasn’t connected with you? ⁣ ⁣ Think about what you are sharing and how you are presenting your information. ⁣ We can all sell the same product but what sets us apart is our unique & authentic story that we share and that is tied to our brand.⁣ ⁣ Many of you aren’t connecting OR collecting because your audience has no idea who you are, you haven’t shown them why they should trust you and in the end they don’t like you enough to buy your products.⁣ ⁣ Sound familiar?⁣ ⁣ The know-trust-like factor drives a lot of buying decisions.⁣ ⁣ This is why certain brands can sell out in minutes and others can sell the same products for months with no traction.⁣ ⁣ You can’t hide behind your brand if you want to succeed.⁣ ⁣ Go audit your last 9 posts and ask yourself:⁣ 🌺Did I show my products and what it does or why it’s needed? (This has to be more than just a pic of your products.). 🌺Did I share an experience that relates to my brand?⁣ 🌺Did I share feedback or a testimonial about my business?⁣ 🌺Did I share encouragement or motivation?⁣ 🌺Did I share content related to my brand? (Aka check the random off brand content).⁣ ⁣ ➡️Let me know how it goes and if you have any questions! I’ll be checking out a few pages to offer tips!! Cheers! Jess ⁣
  • // 4️⃣ Elements to Include On Your Website to Generate More Leads! // Happy Thursday everyone! There's no point in having your website if you're not directing traffic to it, getting traffic or getting leads from said website! Below is a quick list of what your website absolutely needs to have. Without this information, your visitors may be left unsure of who you are, what you do, and most importantly how to contact you to book your services! 1.WHAT SERVICES YOU OFFER + WHO WOULD BENEFIT FROM THEM The single most important thing any website should have is a list of your services. Your services should be easy to find and easy to understand. 2.THE PRICE OF YOUR SERVICES if you don’t include your prices on your website you’re more likely to get a bunch of inquiries either asking you for your prices or asking to book a consultation. You’ll spend so much time crafting the perfect email or having that perfect consultation to only get a “oh… that’s a little too far above my budget.” If your pricing is different for every project just include “pricing starts at: $_____.” 3.WHO YOU ARE As a small business or entrepreneur it’s so important to include information about yourself on your website. It not only gives people a peak into who they are going to work with but it also builds credibility. Just a short blurb about yourself that includes why you started your business and why they should trust you to provide the services you have on your website is enough to put people’s minds at ease. 4.CONTACT INFO People need to know exactly how to get in touch with you and you want to make it easy for them to figure out. Make sure that you have an entire page dedicated to contacting you and that the page is easy to find. On that page you should include your contact information and an inquiry form. 🍉🍉🍉🍉🍉🍉🍉🍉🍉🍉🍉🍉 Do you have questions about driving traffic to your website or lead generation?! Leave it below and I'll do a Mini Training! 💁
  • ☀️GOOOD MORNING SUNSHINE!!!!!☀️ If we haven't met before or maybe you follow me but have no idea who I am, I'm Jess! Fueled by sheer stubborness, Fizz Sticks & a fantastic obsession with Instagram, I am a Brand & Website Designer for female entrepreneurs. AKA your new behind-the-scenes BFF here to help you build an online presence that books your dream clients. On my blog, I help women learn how they can earn an income online with a few health + wellness posts mixed in because I am a full believer that if you're not taking care of YOU, everything else will suffer too. I live and breath online marketing and am here to help you stand out online and make a living doing what you love. I wear many hats, but the main ones are the founder of A Country Girl Co., Mom & Farm-wife. I grew up on an Organic farm, love horseback riding, wakeboarding, snowboarding, snowmobiling, and being at the lake! The very first website I designed was when I was 16 and it was a personal page as well as a fan page for The OC (anyone remember the site Piczo 😂 ). I got my Business degree but once in my full-time job I realized slowly climbing the corporate ladder was not for me. I started this business on the side of my 9-5 after my friend got screwed over (for lack of a better term) on a website with about $2k down the drain. I taught myself everything and she ended up loving the end result and I realized I LOVED doing it! Now I've been doing it for over 4 years and have gotten to work with the most amazing variety of female entrepreneurs from a brand new luxe clothing brand to network marketers, artists and coaches. I'm obsessed with what I do and helping women realize their potential so that they can become the woman they desire to be. I love seeing your vision come to life and creating an online presence that is truly you so you can create the business and life of your dreams. That's me in a little nutshell 😊. Cheers! Jess P.S. Please introduce yourself below and let's get to know each other! 😊💜
  • Want to get clients, grow your Instagram and increase your revenue? BE YOU!!!! Be yourself. Dare to be different and share your unique sauce with the world because A) Trying to be like someone else is exhausting. And B) People will CONNECT with you! Post every day. TALK in your stories. Consistently be YOU. Consistently connect. Know your ideal client inside and out. Solve their problems. (oh and having a beautiful website to grow your email list, look professional and convert visitors into clients doesn't hurt either 😘). Sincerely, Jess Brand & Website Designer for Female Entrepreneurs www.acountrygirl.co . . . . . P.S. WRITE ONE WORD BELOW THAT DESCRIBES YOU OR DIFFERENTIATES YOU! ⬇️⬇️⬇️
  • 🔥HOW TO WRITE YOUR BIZ STORY SO IT CAPTIVATES + CONVERTS: 🔥 ↘️ You don’t need a special talent to craft your own business story. 💁 First, define the 4️⃣key moments of your business story: Which problem do you solve? Which insight sparked the start (or pivoting) of your business? What are you doing now to fix the problem? What’s your mission? When you connect your mission to your founding story, you energize and motivate your audience. Think about this today! Write it down. Say it out loud. Practice recording yourself! I will be sharing MORE on this but this is part 1! Stay tuned!!! Cheers! Jess . . . #mombloggers #mombloggersofig #websitedesign #websitedesigner #mompreneurlife #mompreneurs #businessbabe #onlinebiz #socialmediamom #socialmediatips #socialmediaexpert #socialmediastrategy #lifestylebloggers #lifestylebrand #lifestyleinfluencer #farmhouseliving #farmerswife #farmgirl #farmlifebestlife #countryhome #countrystyle #countrylove #mommyhood #momtrepreneur #stayathomemoms #workfromhomemom #bossbabetribe #bossbabelife #femaleentrepreneurs #womenceo