“So, what do you do?”
UGGHHH…. The dreaded question. I used to only answer this with what my 9-5 job was or completely avoid it with a whole longwinded babble because I had ZERO idea how to explain what I did or what I wanted to do. So I do not want this to happen to you...I want you to OWN IT! I want you to be able to go out and tell the world with excitement, pride and CONFIDENCE what you do so that they are dying to hear more!
Two easy steps later and you’ll be ready!
STEP 1: CREATE YOUR PERFECT COCKTAIL PITCH
I’m a _______ (title) for ________ (target market) who_______ (pain point/struggle). I help them ______ (how you serve/your solution) by _________ (exact methods you use) so that they can ________ (their desires/wants/goals) in __________ (timeframe).
- I’m a Business Coach for aspiring Mompreneurs who are ready to ditch the 9-5 and launch their own coaching business. I help them set up the essential structures of their biz and do deep target market work with them so they can attract their first paying clients and make their first $5k months in just 90 days.
- I’m a Weight Loss Coach for new moms who want to get their pre-baby body back. I help them lose the baby weight by eating healthy foods and finding a workout routine that they can fit into their busy life so they can feel sexy in their bodies again. And I help them do this in just 3 months or less!
STEP 2: PRACTICE MAKES PERFECT
Once you’ve perfected your AMAZING Cocktail Pitch, practice, practice, practice! Get in front of a mirror and literally just repeat it out loud to yourself over and over and over again. Honestly, even record yourself saying it to listen to how it sounded or do it on video! If you find yourself stumbling over certain parts, refine it until you feel 100% confident saying it out loud. This way, when people ask you what you do, it just flows out naturally, clearly, and confidently.
Drop your new Cocktail Pitch below in the comments - bonus points if you upload a video!!