Think your business doesn't need a website?
Even though just taking advantage of social media at first may seem like a great idea, in the long run it can actually hurt your business growth.
It would be impossible to be on social media 24/7 constantly. BUT....your website can be like that 24/7 workaround the clock employee that does the hard stuff for you. Including that whole "make money while you sleep" thing.
💁Sooo here are a few reasons why your biz needs a website:
1. A website saves you time.
Messaging people to let them know your hours/fees/deals/booking calls/booking appointments etc. when your website can do this for you.
2. When people want to learn more about something or someone...they Google it right?! 👀
48% OF CONSUMERS SAY A WEBSITE IS THE BIGGEST DETERMINANT OF WHETHER THEY THINK A BUSINESS IS CREDIBLE.
A website builds credibility and trust, and is much more professional when being found. If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of getting to the top of Google's search results therefore getting more visibility with potential customers.
3. Your website is YOURS.
Imagine if for some crazy reason Instagram or Facebook or Twitter or Pinterest shut down or your account gets hacked or banned...talk about a BAD day. I've seen it happen! But you have zero control over that, however you DO have control over things like your website and email list.
4. It provides social proof.
Ninety percent of consumers claim that they look up reviews online and these reviews influence their buying decision.
You could rely on review sites such as FourSquare, Yelp, and others to host reviews for your brand, but you can kill two birds with one stone on your own website by sharing reviews + testimonials.
By having a website you can have your own email firstname.lastname@example.org.It is more professional and easier to remember. I know you love your email@example.com , but it doesn’t really resonate with customers.
P.S. You can always contact me at firstname.lastname@example.org 🙂
6. It save you money in the LONG-RUN
As a small business owner, especially if you're just starting out, you may be thinking you can’t afford a professional website. But you really can’t afford NOT to. Although the cost of designing a website varies depending on your needs and your skill level, once it’s up and running, a professional website is worth the initial investment. Once it's built, all you need to do is renew your hosting + domain yearly.
Compared with the cost of traditional means of advertising, such as newspaper ads, radio commercials, promotional materials and even tradeshows or networking events that often include the cost of a meal or trade tables, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business long term.
7. Consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.
63% OF CONSUMERS USE WEBSITES TO FIND AND ENGAGE WITH BUSINESSES
Numbers don't lie!. According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers. Combine that with the fact that 93 percent of online experiences begin with a search engine—you do the math. Another compelling reason your business needs a website? Research by YellowPages and LSA found that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.
Just a few things to think about before you go relying only on social media for your biz 😘.
What are your thoughts? Do you think businesses should have a website? Let me know in the comments!